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The Lion’s role is to protect and defend his pride with every fibre of his being. In every respect Carl Lindner is the Lion of The Barossa.
Silver Lining to a Foreign Invasion
Gone are the days of the icon labels of Australian wine appearing, like familiar beacons, on Australian wine lists. Few Penfolds (except perhaps the obligatory single vintage of Grange), no Wynns, or Tyrells or Yalumba. Twenty years ago the average wine lover could have identified 4 out of 5 wines on restaurant tables by a quick glance over at the label. No chance now.
Vin Italy
I travel to Vin Italy in Verona every year, a terrible hardship. Vin Italy is a 4 day extravaganza of 4,500 exhibitors (there about 3000 wine companies in Australia in total) in 11 aircraft hangar sized convention halls. There are tiny stands made of what seem to be old wooden fruitboxes, up to 2 storey jobs that are all Italian arty and have a full kitchen that serves lunch to 100 people daily.
Challenges for the new Millenium
You may have seen recently comments by the head wine buyer of UK’s Tesco supermarkets, Dan Jago, saying that Australian wines ”lacked personality”. He revealed that his customers are looking for more refreshing wines and Australian winemakers need to meet these new consumer demands.
Marketing Guide for Foreign Raiders
The rippling muscularity of the Aussie dollar is making it heart breakingly difficult for our winemakers to sell competitively offshore, with many brands in standstill.
Poor Australian winemakers are copping it both here and abroad.
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